I’m Julie, a Seattle-based product designer with over 12 years of experience, leading 0-to-1 design and UX strategy across growth, ads, and consumer products. I work at the intersection of design strategy and emerging technology, partnering cross-functionally to ship experiences. Today, I’m supporting the Google Vertical Ads team in designing new advertising experiences and tools that connect consumers to businesses.
Multimedia ad creation
Led Meta’s single-media ad flow to support multiple images and videos.
Dynamic partnership ads
Brought partner content into Meta’s product catalog ads at scale.
Related media
Built the recommendation experience that resurfaces high-performing media for reuse.
Premium beauty shopping
Reimagined Amazon’s in-app premium beauty shopping experience.
Amazon Wireless
Shaped the prepaid wireless platform and its Apple iPhone pairing experience.
MySkin 360° prototype
MySkin 360° grew out of my own skincare journey, including the questions I kept having about my skin, my goals, and which treatments and products could actually get me there. My time leading Skincare advisor at Amazon sparked the idea, and I’ve continued developing it independently as a side project. Now a working Claude prototype, it equips users with personalized product and treatment recommendations, along with up-to-date skincare technology, to help them reach their goals with confidence. I’m not sharing a live link just yet, but I’d be more than happy to share the latest concept development!
A closer look at who I am.
I work at the intersection of design strategy and emerging technology, partnering cross-functionally across growth, ads, and consumer products, and using AI throughout my process, from research to prototyping. I’ve also grown and mentored design teams directly, scaling a solo function into a team of four at Amazon and building the intake process that routed design work across my org at Meta.
I bring that same attention to detail outside of work too, whether that’s a design critique, a workout, or helping a friend figure out their next move.
I was born in Winnipeg, MB, grew up mostly in Vancouver, BC, and have lived in Seattle, WA since 2014.
My first internship was at BlackBerry, working on BBM, the experience that led me to a career in design.
I’m back on the matcha bandwagon. If you know a good place, let me know!
AI has sped up my design process significantly.
I work closely with business, engineering, and the people we’re designing for from day one, to land on the right solution while staying human-centered throughout.
01 Understand
Research to learn what users actually need and not just assume.
02 Define
Synthesize, map the journey, and align on the problems worth solving.
03 Design & test
Concept, prototype, and validate until it genuinely holds up with users.
04 Ship & learn
Partner with XFN through delivery, measure KPIs, and keep optimizing.